A neutral check-in for buyers and sellers
Get a clear status
update without the sales pressure.
TellPenny gives buyers an easier way to share where an evaluation stands without another direct sales follow up. They select one option to indicate whether the deal is still active, paused, or closed. If they choose, Penny, our AI follow up assistant, asks a few short questions to add context and clarify what comes next.
No credit card required · 14-day free trial
Harborline Systems would like to close the loop
Harborline Systems asked TellPenny to confirm the current status of Westbridge Technologies’s evaluation.
Which option best describes the current situation?
- The evaluation is still active
- The project was postponed because priorities changed
- Budget or resources prevented us from moving forward
- Another vendor was selected
- The project was cancelled
Your selection is shared with Harborline Systems. No account or written reply is needed.
Confirm, then choose to go deeper
The buyer confirms their answer. Penny asks if they would like to share a little more.
First the buyer selects and confirms their response. Then Penny, our AI follow up assistant, invites them to answer a few short questions. The buyer is in control and can stop at any time.
Thank you. Harborline Systems has been notified and no further reminders will be sent.
Thank you. Your response has been recorded.
Open to a few more questions?
Penny, our AI follow up assistant, would like to ask a few questions to help better understand your response. No typing is required, and you will be finished in under a minute.
Meet Penny, your adaptive AI follow up agent
One answer tells you what happened. Penny finds out why.
After a buyer selects their response, Penny asks a few short, neutral questions to uncover the reasoning behind it. She is respectful, never pushy, and the buyer can answer in one tap or stop at any time. Every answer is saved as it is given, so even a partial conversation is useful.
Digs one level deeper
Penny asks what drove the selection, what would have changed it and who else was involved.
Stays on topic
Penny only discusses this deal. She will not answer questions about other customers, pricing strategy or how the platform works.
Turns replies into structure
Every conversation becomes a summary plus tagged fields your team can filter and report on.
Thanks for confirming. Can I ask what made the other vendor the stronger fit?
Their reporting was ready out of the box.
Was pricing a factor at all, or mainly the reporting gap?
Mainly reporting. Pricing was close enough.
Is there anything we could have done differently in our demo?
A live integration example would have helped.
Seller sees
Lost to a competitor on reporting depth. Pricing was competitive. A live integration demo may help future deals.
Let us be clear
This is not another survey tool.
Surveys ask buyers how they feel. TellPenny asks one question a quiet buyer is actually willing to answer: what happened to this deal. Nothing else is in the way.
Closure for the buyer.
Clarity for the seller.
For the buyer
An easier way to say what happened.
- No account or login
- No written email reply
- No uncomfortable conversation
- One selection and one confirmation
Thank you. Harborline Systems has been notified and no further reminders will be sent.
For the seller
A clear outcome instead of silence.
- Know whether the deal is truly over
- Capture a structured loss reason
- Stop wasting time on dead opportunities
- Identify conversations that may still be active
Another vendor was selected
Westbridge Technologies · Pierre Tremblay
- Sent
- Mar 4, 9:12 AM
- Responded
- Mar 5, 8:41 AM
Silence is not a no
Some deals are not dead. They are just not moving.
When a buyer stops replying, most sellers assume they lost and quietly stop trying. Often the evaluation is still open, the budget moved to next quarter, or the champion changed roles. One neutral request separates the deals that are truly over from the ones that only look that way.
Before TellPenny
An assumption
- Buyer goes quiet after a strong meeting
- Seller sends four follow-ups and hears nothing
- Deal is marked closed lost with no reason
- Nobody ever reaches back out
With TellPenny
A confirmed answer
- Buyer selects, evaluation is on hold until next budget cycle
- Buyer confirms they are open to being contacted in 6 months
- Deal status updates automatically to paused instead of closed lost
- The follow-up date is on record, so the seller returns invited, not guessing
Reconnect signals
A buyer saying "come back in 6 months" is a pipeline opportunity, not a loss.
Every buyer can tell you, without writing a single sentence, whether they are open to hearing from you again and when. TellPenny records that timeframe, adds any comment they leave, and surfaces it as an upcoming reconnect date so your team knows exactly which quiet deals to revisit.
Company insights
See what is really happening to quiet deals.
TellPenny turns individual buyer responses into a clear view of outcomes and loss patterns across your team.
We renewed with our incumbent for another year.
Revisit after our fiscal planning cycle in Q1.
Closed lost, as a learning system
The deals you lost are the best training data you have.
One loss reason is an anecdote. A hundred of them, collected the same way and tagged the same way, show your team exactly where positioning breaks down, which competitor keeps winning and which objection your reps are hearing too late in the cycle.
Sharpen positioning
When reporting depth shows up in a third of your losses, that is a message change, a demo change and a roadmap conversation, not a rep problem.
Coach with evidence
Managers can see the exact language buyers used, by rep, by segment and by stage, instead of guessing what went wrong in the room.
Qualify earlier
Recurring patterns tell you which deals were never winnable, so your team spends its quarter on the ones that are.
Know your real competition
Buyers name who they picked and why. That becomes a live battlecard built from outcomes, not from marketing pages.
Feed product decisions
Capability gaps that cost revenue are ranked by lost pipeline, so product hears a number and not an opinion.
Rebuild the pipeline
Paused deals and reconnect dates turn last quarter's losses into next quarter's qualified conversations.
Built for trust
Neutral, not anonymous.
TellPenny clearly tells buyers which company requested the response and that their selection will be shared. It creates distance from the salesperson without misleading the buyer.
Transparent
The buyer always knows which company requested the response.
Low pressure
No written reply, login or long survey is required.
Respectful
Once the buyer responds, unnecessary follow-up stops.
TellPenny does one job:
tell you why the deal went dark.
It is not a survey platform, a CRM, an email sequencer or a sales engagement tool. It exists for one moment: the buyer stopped responding and the seller needs to know why.
Use TellPenny when…
Questions, answered.
Stop guessing why you lost.
Send your first close-the-loop request in under two minutes.
No credit card required · 14-day free trial
Another vendor was selected
Westbridge Technologies · Pierre Tremblay
- Sent
- Mar 4, 9:12 AM
- Responded
- Mar 5, 8:41 AM